artist
brand marketer
innovator
brand alchemist
meet Liz
Two truths about me: I am intensely curious, and possess an intrinsic creative energy that I must channel any chance I get.
Branding & marketing offers the perfect outlet to channel my creativity and curiosity. I was fortunate to learn the foundations in branding & marketing at industry-leading, path-forging organizations during my corporate career. Now I enjoy using those skills (paired with my natural proclivities) to serve conscious brands.
Conscious brands are bringing more GOODNESS into this world—by serving a purpose far greater than just profit, by following the lead of their values, and by prioritizing the wellness of all. Your brand’s GOODNESS is what this world needs more of.
My approach to branding & marketing is intentional - honoring what has been, acknowledging what is, and envisioning what could be. I am a Brand Alchemist, always seeking creative ways to highlight and expand the GOODNESS your brand brings to the world.
For the good of all,
Liz
values
I believe that how we work is just as important as what we do. These are the values that guide my work.
wholism
the whole is greater than the sum of its parts
sustainability
Earth is our home & She deserves respect
community
working together > working against
balance
“and” is a powerful word
kindness
because why not?
courage
doing things differently takes strength
process
The Alchemical Process is my unique way of making magic. This simple, scalable approach is ever-effective, blending science and art, logic and intuition, facts and dreams.
Observe. Get curious.
Collect all of the context & data (qualitative AND quantitative) for a wholistic view of what is.
understand
1
Hypothesize. Isolate the gold.
Filter and identify the most important & impactful tools, facts, insights for what could be.
distill
2
Create. Make magic.
Equipped with wholistic understanding and golden insights, bring it all together.
alchemize
3
meet the rest of the team
The team at Alchemy Branding Co. is truly golden—golden retrievers, that is.
Griffin and Ruby are our VIPs: Very Important Pups. Their services include love and inspiration.
